We are rooted in community.

In partnership, rootid co-designs necessary spaces for strategic thinking, sustainability & growth—using communications & technology as vehicles to advance equity.

We join with others, envisioning a world where those most impacted are prioritized & communications & technology are used to heal & empower rather than divide.

We commit to:

  • pursuing ongoing learning, self-reflection, candor and transparency about equity and justice in our organization and in our work through anti-oppression and anti-racist readings, trainings and retreats.
  • building relationships and partnerships that dismantle interlocking systems that exploit and shift power to marginalized communities.
  • continually evaluating our decision-making and strategy through the lens of equity and justice.

We strive to deeply contribute locally, nationally and globally by helping to develop the next generation of changemakers, social entrepreneurs and technologists. We do this by partnering with local organizations to provide mentorships, internships and employment opportunities to under-represented community members that continue on as team members at rootid, or onto other personal and professional paths. rootid also partners with nonprofit organizations and foundations to build the business, communications and technological capacity of smaller, growth-focused nonprofits through workshops, webinars and probono consultations.

As a brand and communications agency, we are committed to building long-term partnerships, grounded in core values and mission. Our focus is on collaboration—working together to strengthen the nonprofit sector through foundational skill-building, sustainability and impact.

As a distributed agency you can find Rootid team members in California, Wisconsin, Ohio, and New York.

Recent Clients Include: 
ACLU, American Rivers, Bay Rising Action, David Brower Center, Essential Access Health, GRID Alternatives, Habitat for Humanity, National Housing Law Project, TechEquity Collaborative, Tenderloin Neighborhood Development Corporation, and UC Berkeley

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