Implementing a top notch search and social media meta tag strategy

Do you want to enhance the look of your content on social media sites like Facebook, Twitter, LinkedIn, and Pinterest? Do you want to get included in rich search features in Google? Do you want to be prepared for what comes next?

Configuring the correct metadata on your content can help boost the chances of it outperforming its competition in search results and on social media sites, and help your organization achieve its goals.

Implementing meta tags and schema.org vocabularies in Drupal is a dream thanks to the Metatag, Schema.org Metatag, Token, and Field modules.  Site architects can come up with a metadata strategy and plan, and site builders can build out defaults which can be overridden by content editors if desired.

In this session, we’ll cover:

  • Configuring schema and meta tag defaults in Drupal which will always be used.

  • Proven ways to easily allow content editors to manage and override meta tags on a page by page basis.

  • Ways to validate tags have been implemented correctly, and how to clear the cache of different social media sites so they recrawl your page after you’ve made changes.

Target Audience

This session is meant for anyone responsible for publishing content online and for those that empower them to do so.

Prerequisites

Attendees will get the most out of this session by being familiar with general site building in Drupal, like building out fields on a content type.

Day
Friday, October 16
Timeslot
2:25pm - 2:45pm (PT)
Topics
Content Strategy / Theming & Front-end / UX & Design

Presenters