If you are using Google Analytics for tracking your website metrics, chances are it is hard to make actionable decisions with off-the-shelf Google Analytics tracking. Creating Google Analytics Custom Events can help, but they can be difficult to create or maintain if you are not comfortable with JavaScript or PHP. However, Google Tag Manager empowers non-developers and Site Builders to configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
- Webform submissions
- File downloads
- Offsite link clicks
- Call to Action clicks
- Embedded video interactions
- Scroll Depth
- How to leverage the tools of Google Tag Manager to track more non-standard user behavior
Topics
Marketing Tools
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Analytics
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Content Strategy
Presenters
Stephen
Pashby