Have you or your organization fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
- Identify common mistakes that associations make when designing a website.
- Decide how to align your website with your organization's goals.
- Find out how to categorize your target audience.
- Determine how to identify an appropriate website ROI (Return On Investment).