Marketing Tools

Keynote: Marketing Drupal & Growing the Community

For the last two years, in my work for the Promote Drupal initiative, I’ve been trying to get myself into the mindset of a Drupal evaluator. What do newcomers think when they research which platform to use for their project? What are the pain points and selection criteria they’re thinking about? What keeps them up at night? After many conversations, a survey, a pitch deck, and the release of Drupal 9, I have lots of insights to share.

Can Drupal be the de-coupled CMS that marketers also love?

If you look at Google search trends for "De-coupled CMS" or go through the agenda of various Drupal Cons/Camps, you will see a steady rise since late 2015. Yes, we know that front end developers who have a preference for modern JS frameworks such as React and Angular love the idea of de-coupled Drupal. But what about marketers or other CMS users? Are they on board with loosing traditional CMS features such as drag & drop page builders, content preview etc, which they have been using for a over a decade?

Kick Some SaaS!

SaaS is the key to value selling and recurring revenue. Understanding different SaaS models as well as integrations will inform you how best to create your offerings in-house whether developed internally or applied from external solutions.

Embracing the No Code Movement as Drupalers

The no-code revolution is gaining momentum with the promise of disrupting our established development workflows. This movement can bring equal parts excitement for our marketers and anxiety for our engineers. As technical owners, we often lockdown configuration; in the name of risk mitigation, security, compliance, branding, and application health.

Advanced Google Analytics (and other) integrations with GTM and dataLayer

While any site builder can quickly integrate Drupal with Google Analytics (GA) using the Google Analytics module, organizations are increasingly choosing to leverage Google Tag Manager (GTM) to integrate a variety of services (including GA) without requiring developer time and a deployment whenever new services or other changes are needed. In this talk, we'll cover:

Common and Uncommon Google Analytics Tracking using Google Tag Manager

If you are using Google Analytics for tracking your website metrics, chances are it is hard to make actionable decisions with off-the-shelf Google Analytics tracking. Creating Google Analytics Custom Events can help, but they can be difficult to create or maintain if you are not comfortable with JavaScript or PHP. However, Google Tag Manager empowers non-developers and Site Builders to configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.  

Content Strategy to Maximize End of Year Giving

Chances are if you’re a non-profit the last 3 weeks of the year is when the majority of your donations occur. With a year of efforts and months of planning, for many organizations like yours, it all comes down to the end of year giving. Let’s talk through building a content strategy that converts, including:

The Webform module's greatest hits, combined by an AMA

For the past four years, dozens of new and cool features have been added to the Webform module for Drupal 8. This presentation will walk-thru the Webform module's greatest hits with some rare gems from the feature vault. You are guaranteed to learn something new about the Webform module, especially because you can "Ask Me Anything" (AMA) during this online presentation. Participants are invited to help answer people's questions via chat by posting recommendations and links.

Freelancing for Drupal: A How-to Guide to getting and managing clients successfully

Outline strategies for getting started and growing a freelance Drupal business. From set-up of the business, what one is getting into to managing a client funnel, contracting vehicles and more.